Founders deliberately built the brand around dark/rebellious aesthetic choices confirmed in their own words. Product lines include "Perversion" mascara, "Vice" palettes, "Naked" palettes, and "Sin" eyeshadow. Co-founders described themselves as "co-conspirators" in published interviews. This is dark aesthetic branding by the founders' own choice, not a specific mythology or belief-system tie.
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Founders deliberately built the brand around dark/rebellious aesthetic choices confirmed in their own words. Product lines include "Perversion" mascara, "Vice" palettes, "Naked" palettes, and "Sin" eyeshadow. Co-founders described themselves as "co-conspirators" in published interviews. This is dark aesthetic branding by the founders' own choice, not a specific mythology or belief-system tie.
documented · company's own marketingChristian family-owned, confirmed on the company's own About page.
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