The mascot was deliberately designed as a genie at P&G's own direction. A 2014 NYT obituary for original illustrator Richard Black quotes P&G's communications manager: the company wanted "magic from a bottle" represented by a genie, and the artist was directed to draw one. Genies/jinn originate in Arabic and Islamic folklore.
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The mascot was deliberately designed as a genie at P&G's own direction. A 2014 NYT obituary for original illustrator Richard Black quotes P&G's communications manager: the company wanted "magic from a bottle" represented by a genie, and the artist was directed to draw one. Genies/jinn originate in Arabic and Islamic folklore.
documented · company's own marketingCo-founder Allison Evans states in a published interview, "we share a common faith, which we all fall back on," and founders discuss their Christian faith on the Thriving Beyond Belief podcast.
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