Documented marketing campaigns built on witchcraft/occult themes: the company hired a self-described witch doctor in 2019 to publicly "hex" inventory as a Halloween stunt, and sold "sell your soul" branded merchandise with a mock contract for the buyer's "Eternal Soul." These campaigns themselves are documented fact; describing the brand as "satanic" is contested commentary, not a company statement.
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Documented marketing campaigns built on witchcraft/occult themes: the company hired a self-described witch doctor in 2019 to publicly "hex" inventory as a Halloween stunt, and sold "sell your soul" branded merchandise with a mock contract for the buyer's "Eternal Soul." These campaigns themselves are documented fact; describing the brand as "satanic" is contested commentary, not a company statement.
contested · company's own marketingCompany's own tagline: "Faith in every drop. Purpose in every bottle."
documented · self-stated by companyNot the right product? Search again →