Founder Jessica Alba publicly shared Instagram content in August 2024 involving occult/spiritual practices (numerology, astrology, crystals, and sage burning). Alba had stepped down as Chief Creative Officer in April 2024, before the posts, so she was no longer a company officer at the time, and the brand's own products carry no occult imagery or branding. This is the founder's personal social media activity, not a company branding decision.
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Founder Jessica Alba publicly shared Instagram content in August 2024 involving occult/spiritual practices (numerology, astrology, crystals, and sage burning). Alba had stepped down as Chief Creative Officer in April 2024, before the posts, so she was no longer a company officer at the time, and the brand's own products carry no occult imagery or branding. This is the founder's personal social media activity, not a company branding decision.
contested · company's own marketingCo-founders explicitly state "every child is a miracle from God"; company's own mission page: "We unapologetically choose to celebrate life. Every child is a gift from above."
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