Named after Ajax (Telamonian Ajax), Greek mythological hero of the Trojan War, second in strength only to Achilles. Current marketing leans into it directly: "Stronger than dirt," with copy describing customers as "everyday heroes."
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Named after Ajax (Telamonian Ajax), Greek mythological hero of the Trojan War, second in strength only to Achilles. Current marketing leans into it directly: "Stronger than dirt," with copy describing customers as "everyday heroes."
documented · company's own marketingConcentrate replaces all-purpose cleaners and can be diluted for surface scrubbing; Oxygen Boost acts as a natural scouring powder and grout cleaner. Sold as a confirmed bundle listing on Amazon. Same founder faith basis as other Branch Basics entries.
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